We built our software as a user, not as a technology company.

Who we are?

What started with a tape measure, a clipboard, and countless conversations at kitchen tables has grown into a mission to transform the home improvement industry.

Five years ago, I began my career as a construction estimator—visiting homes, listening to homeowners’ visions, taking measurements, capturing photos, and coordinating with trusted installers to bring projects to life. I saw the potential to do it all better.

After earning my Construction Supervisor License and spending years in the field, I set out to build a platform that streamlines every step of the process—from estimation to execution—for professionals across the industry.

Today, our software is designed to help home improvement industry leaders work smarter, connect faster, and deliver excellence at scale.

Proprietary software...

Our proprietary enterprise software is based on our own experience operating home improvement programs for retailers. As we like to say, we built our software as an “operator”, not as a technology company. That’s why our software provides significantly more functionality than any other product used in the industry.

We continue to strive to improve...every day

Ollaf is a 100% remote workplace, with talented and dedicated Associates across the country. We started out as an aggregator of contractors, but we have become a technology and service company. Our primary objective is to focus every single day on improving the software and services that our customers use every day to manage their businesses. We recognize that, no matter how good our product is today, it can always be better tomorrow.